Meet the SuperHuman Partners

Deeply experienced entrepreneurs, creative pioneers and industry disruptors – diverse, cutting-edge perspectives that deliver strategic advantages and turn ambition into achievement.

We’ve lived it so you can leverage it.

Rob Noble

Founding Partner

Rob is a serial agency founder and CEO with multiple successful exits, his last being Great Fridays to EPAM Systems. He’s the founder of Group Of Humans and cofounder of SuperHuman Partners. An avid supporter of innovation, he also invests in promising small businesses.

Rick Palmer, Partner

Rick Palmer

Founding Partner

Rick is a serial entrepreneur and company founder with multiple exits in the digital media, broadcasting and online gaming sectors. Alongside Rob he is the cofounder of SuperHuman Partners, offering decades of lived experience and M&A expertise to our clients.

Chris Watson, Legal Associate

Chris Watson

Legal Associate

Chris has 30+ years in technology and communications law, focusing on digital infrastructure and M&A across the UK and France.

Recognized by The Legal 500 Hall of Fame and Who’s Who Legal for regulatory innovation and international partnerships.

John Stevenson, Legal Partner

John Stevenson

Financial Associate

John, with 30+ years in Financial Services, advises UK business founders pre & post transaction. He founded Carrwood Group in 1994, acquired by Lighthouse Group PLC, and Pareto in 2008, an FT Top 100 Financial Advice firm with over £1billion funds under influence.

Awarded an MBE in 2021 for charity fundraising.

Simon Waterfall, Partner

Simon Waterfall


Simon is a multidisciplinary creative director and cofounder of two global digital agencies: Deepend and Poke, acquired by Publicis Group. He currently runs two Silicon Valley startups and sits on the board of four others.


Sean Reynolds, Partner

Sean Reynolds


Sean was the founding creative partner of iris Worldwide, growing it to an international powerhouse with more than 1,000 employees and annual billings of $100 million. Iris was acquired by Chiel.

Orlando Mathias, Partner

Orlando Mathias


Orlando cofounded digital product and innovation agency AllofUs, acquired by Boston Consulting Group. A designer, strategist and innovator, Orlando consults with clients and design teams to push beyond the expected, helping organizations anticipate and design our blended future.

Alexandra Jugovic


Alexandra, an award-winning creative leader, co-founded Hi-ReS!, known for its fine arts and digital blend. Post-acquisition by SYZYGY (WPP), she led its global expansion. Alexandra drives innovation across digital, branding, and interactive projects, nurturing top talent.

Kat Egan, Partner

Kat Egan


Kat founded and led Exopolis to a successful acquisition by Austin Ventures and now leverages her expertise in growth consulting and strategic networking. She offers Soul Sessions Masterclasses, blending creativity with wisdom to foster transformative growth in individuals and teams.

Ale Lariu, Partner

Ale Lariu


Ale specializes in brand strategy and community engagement, offering a Masterclass in Team Design. Recognized by Fast Company and named the ‘World’s Most Influential Female Creative Director’ by Adwomen, Ale’s impact is marked by significant industry accolades.

Geoffrey Kirkman, Partner

Geoffrey Kirkman


Geoffrey is a fundraiser, consultant, author, documentary film producer and academic researcher, focussing his work on a range of policy challenges. These include climate change, information and communication technologies, infrastructure, sports and entrepreneurship.

Jason Mesut


Jason combines futures design, leadership and team coaching to guide organizations and individuals toward their potential. His expertise spans digital, physical and service design, underpinned by a commitment to human-centered approaches and community engagement.

Sarah Kay

Sarah Kay


Sarah, with 30 years in branding and strategy, partners with executives to shape future-focussed businesses. Author of “Brand New World,” she’s a certified coach and MSc student in Global Development, blending leadership with innovation.

Ian Wharton

Ian Wharton


Ian, an acclaimed author and keynote speaker, has spent 20 years in design and innovation. Cofounder of mobile agency Zolmo, he’s also held senior creative leadership roles at AKQA, Publicis Sapient and Superunion. Ian is the founder of Aide Health and distills his rich experience into transformative masterclasses.

Paul Bishop

Paul Bishop


Over 25 years in digital strategy and innovation, Paul co-founded Splendid, steering the agency’s expansion and sale to Unlimited Group. His mentorship has elevated numerous start-ups and scale-ups to become industry leaders and he is dedicated to empowering agencies and start-ups to unlock their full potential and establish sustainable growth.

Agency Acquisition Experience

Great Fridays acquired by Epam

Great Fridays

acquired by


All of Us acquired by BCG


acquired by

Boston Consulting Group

Iris acquired by Cheil


acquired by


Exopolis acquired by Austin Ventures


acquired by

Austin Ventures

Hi-Res! acquired by Syzygy


acquired by



acquired by

Unlimited Group